Our process
1
Initial Call
We will review your account, looking at the product metrics, position in the market, listing quality, previous advertising history, etc; everything that can help us formulate a strategyfor how we can help you achieve your goals.
2
Account Reciew
We identify the strengths and weaknesses of your existing advertising efforts, and utilizing our extensive experience are able to create a forecast t Sales and ACOS profile for 30 and 60 days to track measurable progress.
3
Advertising Audit
& Sales Forecast
We take the time to personally talk through your specific goals for your business. We need to make sure that we will be a good fit for your business, and that we can set realistic expectations for our partnership.
4
Proposal
Based on the account review we put together a proposal for our partnership. This includes not only a PPC scope, but also recommendations for listing optimization and structure, as well as a fee proposal.
5
Setup
We make initial optimizations to existing advertising and set up a comprehensive campaign structure for each of your advertised SKUs.
6
Discovery
We use a combination of Auto and Manual campaigns to digdeepfor keywords. Based on their performance, keywords are managed for further scaling/refinement. During this stage we are working to a break-even ACOS to allow for maximum keyword discovery.
7
Refinement
Having intenfied relevant keywords we shift focus to those keywords which have proven to be profitable or high potential. During this stage we are working to your target ACOS to reach your goals. We constantly test keywords and researching new options, but less so than in the first stage.
8
Scaling
Once we identify a solid set of statistically-reliable keywords which consistently perform profitably, we begin shifting budget into scaling those campaigns and away from keyword discovery. We continue to test new keywords, but the focus moves to scaling profitable campaigns.
9
Expansion
We NEVER stop lookingfor ways to expand your advertising and make it more profitable. This means testing new headlines, keywords & targeting options. Every time Amazon makes changes to it's advertising options, we exhaustively test them to see how they can best be applied to your account.